Zdraste

A federal network of urban coffee shops, founded in 2018 in Domodedovo. The uniqueness of the concept lies in the combination of a coffee shop with a full-fledged restaurant kitchen, using fresh ingredients ("from scratch") without freezing or pre-made products.

The "Zdrastye" coffee shop chain was created by Vladislav and Darya Redyk in 2018. The brand's history began with the first location in Domodedovo, and the project has since grown into a federal network of urban coffee shops with a full kitchen. "Zdrastye" has developed gradually, step by step, and has become a successful franchise, managing to preserve its core values: a clear, vibrant concept and a welcoming atmosphere that customers want to return to. Today, it comprises 106 coffee shops, 102 of which operate under the franchise model, with approximately 10 more in the launch phase.

Currently, "Zdrastye" locations operate in Moscow, the Moscow region, St. Petersburg, Irkutsk, Tyumen, Kirov, and Ufa. The brand offers two formats: a coffee shop and a bistro. The main format is an urban coffee shop with a full kitchen, which emphasizes fresh ingredients, restaurant-level service, and a comfortable and familiar experience for customers near their homes. In parallel, the team is testing "Zdrastye Bistro," a more restaurant-style format with its own kitchen, where bread is baked on-site and desserts are prepared fresh.

The "Zdrastye" franchise is built on the idea that coffee shops should primarily be located in new residential complexes. The brand sees its customers as residents of these complexes, for whom the coffee shop becomes a part of their daily lives. It's a place to stop in for coffee in the morning, lunch during the day, or dinner or a meeting with loved ones in the evening. This approach allows the project to grow organically and become an important part of the local community, rather than just a random location on the map. That's why the "Zdrastye" franchise is not only about scaling up, but also about paying close attention to the needs and preferences of customers.

Another important step in developing the brand's public image was a new film about "Zdrastye," produced by the "SuperNova Smirnova" team, titled "From 1 Coffee Shop in Domodedovo to a Federal Network." The CEO, Gnel Amiryan, provides detailed insights into the brand's philosophy, history, and growth strategy, explaining how the coffee shop format works and how the project is scaled. This is a story about how a single location grew into a significant player in the restaurant market, with its own unique concept, a strong franchise, and ambitions for further development.