Elena ZaitsevaCommunity profile

Education and Training: - Higher education in fine arts, specializing in interior design, from the Nizhny Novgorod State Academy of Construction and Architecture. - Pastry theory, Level 1 and Level 2, instructors: Yulia Bakova, Tatyana Smirnova, Alexandra Nozdratcheva, Anastasia Shtapenko, and Katerina Deniloler. - Modern mousse desserts, taught by Wilfred Howell at the Chocolate Academy, winner of the Chocolate Masters competition. - Modern classics by Vera Nikandrova. - "Konfitery" online course (now "Konfitery v Zakone"). - Lyuba Ki's courses: "Modern Cakes" and "Sculptural Cakes," 2021. - Valentin Miller's "Intensive Course on Self-Promotion." - "Scale" by Mari Afonina, cohort 4. - "I am an Investor 2.0" by Olga Gogaladze. - Mentorship from Elena Isaeva on launching a group, cohort 2.0. - Sales training with Petr Davydov, focusing on high-value transactions. - "How to Sell Easily and Expensively" by Ira Podrez.

I help pastry chefs create a strong brand concept, develop a compelling dessert line, establish a "wow" service, and scale their business through a robust system to reach over 300,000 customers. - Over 13 years of experience in interior design. - Member of the Union of Artists of Russia, Department of Decorative and Applied Arts. - Over 4 years of experience in the premium dessert niche. - Over 4 years of experience as a pastry chef producer. - Pastry chef and decorator since 2018, leading the decoration department for premium desserts since 2020, including operations, social media management, and logistics (with a team of 4 delivery personnel). - Author of a unique watercolor painting technique for mousse cakes. - Author of the "ART-Pastry Chef" course, with two completed editions. - Case studies from the course: 2 opened pastry shops (Nizhny Novgorod and Dresden), partnerships for supplying premium desserts to cafes in Dresden, and a 90% conversion rate for customers adopting the unique decoration technique. - Successfully resolved two cases of copyright infringement. - Produced the opening of a pastry shop in Nizhny Novgorod: interior design and dessert line development, from scratch in 70 days, resulting in a 45% conversion rate of visitors into customers and an 80% retention rate of guests throughout the event.